Thursday June 22nd, 2017
Tough Enough to Wear Pink was created by entrepreneur and breast cancer survivor Terry Wheatley to bring the sport of professional rodeo and the western community together to rally against breast cancer. Since its inception in 2004, TETWP has empowered rodeos and western events in the U.S. and Canada to focus attention on the need for a cure. In 2007 the TETWP™ campaign generated record-breaking participation with over 250 rodeos in the US and Canada. The campaign allows local communities to raise funds for various local and national breast cancer charities, or to simply increase breast cancer awareness. To date, the campaign has raised $5 million dollars for breast cancer charities, much of which stays right in the community. The grassroots movement has inspired other sports communities to mount their own TETWP campaigns, spreading a message of hope and support that reaches beyond the rodeo arena to competitors, families and fans across America.
With the support of Packaging Specialties of Fayetteville, local sponsor of the event, the Rodeo of the Ozarks will pay $100 to each event winner that wears a pink shirt at the second performance of the annual event. The Rodeo of the Ozarks will also make a donation to the local affiliate of Susan G. Komen for the Cure.
Everyone is encouraged to wear pink on the night of July 2nd during the rodeo.
Are you Tough Enough to Wear Pink?